BRIEN STRAW
On-Air Personality

 

 

QUICK HITS:
Residence: Houston, TX
Hometown: Chicago, IL
Education: Bachelor of Arts in Broadcast Journalism - Ole Miss
Experience: 8-years On-Air Host / 4-years Play-by-Play / Stand-Up / Improv - Second City-Chicago, IL / Acting - On-Stage, On-Screen (film/TV/commercials)

 

 

ABOUT BRIEN

Everyone has their story. My radio career started in 2004 with twelve listeners on the Internet tuned into a weekly podcast. That humble beginning led to a job in the sixth-largest market in America working on the Top-Rated sports talk station - SportsRadio 610 in Houston, TX. Now in 2016, I'm ready for my next great challenge.

A native of suburban Chicago and raised on legendary talk radio I turned my passion into opportunity. Selling commercial insurance benefits by day, I started a weekly podcast dedicated to Ole Miss sports called The Grove Report. After three years and the addition of nine radio affiliates and an Internet audience that grew to more than 60,000, the show expanded into The Sports Tap, a syndicated daily show dedicated to Southern college football talk with 34 affiliates in the Southeast.

A History Of Ratings Success:

Whether hosting morning drive in Mobile, AL, middays in Birmingham, AL or weekends or evenings in the nation's sixth-largest market - Houston, TX, I have always produced results. In Mobile, where I co-hosted SportsCenter with Brien & Lee at WNSP, ratings jumped from a 4.8 to a 7.3 among men 25-54 in less than a year. As the co-host of The Roundtable at WJOX in Birmingham, ratings again improved and the show was the Top-Rated show in its timeslot with an 11 share among men 25-54, and the fourth-highest rated show among all listeners. Since moving to SportsRadio 610 in Houston, ratings success has continued.

Originally a fill-in and weekend host, my Saturday 11:00am - 3:00pm grew from 9,200 listeners in July of 2010 to 39,600 in March of 2014, while ratings increased from 0.9 to 2.9. Since taking over the 7:00pm - 11:00pm weekday evening timeslot as co-host of the Bstraw & PaulyG Show ratings have outperformed the previous year every month to where there's now a 139% increase in the ratings from February of 2014 to February of 2015. [see chart right]

 

Because Ratings Matter:

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It is often said that ratings are what define success or failure in radio. With ratings success comes heightened interest among participating sponsors and increased revenue potential. With ratings failure typically comes unemployment, a harsh but accurate reality of the business.

In the box to the left the ratings for every sports talk show in Houston, TX (America's 6th largest market) are ranked for January of 2015.

In how many markets would a nighttime program produce the third-highest ratings in the market - better than all four morning-drive shows in town and better than three of the four afternoon-drive programs? That is the success I have helped build as lead host of the Bstraw & PaulyG Show​.

During the fall of 2015 The Bstraw & PaulyG Show produced the highest ratings among sports talk radio in Houston in September, October, November and December. 

 

Appointment Radio:

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The goal of every Program Director is to create talk shows that generate "must listen" content. The box on the right ranks the most popular hour of every sports talk program in Houston, TX (Market 6). Once again, the results for a program in the 7:00pm - 11:00pm timeslot are simply unprecedented. The Bstraw & PaulyG Show's most popular hour produces the second-best ratings in Houston. Even more amazing, this 7:00pm - 8:00pm hour outperforms the highest-rated hour for every morning and every afternoon drive program in town, and a time period outside of what most programers consider "prime time" (6:00am - 7:00pm) generates the 7th-largest audience. 

EXPERIENCE

SB Nation 1560 / Gow Media   Houston, TX                                                                       2016 - 2017
Host: BstrawRadio

KUHF FM-NPR / Houston Public Media   Houston, TX                                                                 2016
General Assignment Reporter: All Things Considered, Houston Matters, Morning Edition, Texas Standard (statewide)

SportsRadio 610 / CBS Radio   Houston, TX                                                                      2010 - 2015
Co-Host: The Bstraw & PaulyG Show
Co-Host/Update Anchor: In The Loop
Co-Host/Update Anchor: Vandy & Lopez
Weekend Host / Fill In Host

WJOX 94.5 FM / Citidel Broadcasting   Birmingham, AL                                                   2009 - 2010
Co-Host: The Roundtable

WNSP 105.5 FM / DotComm Plus Communications    Mobile, AL                                   2008 - 2009
Co-Host: SportsCenter with Brien & Lee

BusterSports.com   Raleigh, NC                                                                                                    2008
Host of daily podcast on Big 12 football, daily blog writer

The Sports Tap / TGR Media Productions   Atlanta, GA                                                   2007 - 2008
Co-Host / Partner: Daily syndicated program dedicated to Southeastern college football
(Grew from 9 to 34 affiliates in less than six months)

The Grove Report / TGR Media Productions   Atlanta, GA                                               2004 - 2007
Co-Host / Partner: Weekly podcast and syndicated radio program dedicated to Ole Miss sports
(Grew from twelve internet listeners to 10 radio affiliates - including Memphis - and 61,000 internet listeners)

PLAY-BY-PLAY: 
Texas high school football [2yrs] 
University of South Alabama baseball and Women's basketball [fill-in/1yr]
University of Mississippi basketball [2yrs]

TELEVISION: 
WCBI-TV - Columbus, MS: Sports Anchor for Noon, 6:00pm, 10:00pm News / Reporter [2yrs]
WWL-TV - New Orleans, LA: Intern

COMMERCIAL ACTOR / THEATER ACTOR / STAND-UP COMIC:
Chicago, IL / Atlanta, GA / Los Angeles, CA
Multiple movie, TV and commercial credits
Stand-up performances in Chicago, IL, Los Angeles, CA, Atlanta, GA
Studied improvisation at the Player's Workshop of Second City and Second City Theater - Chicago, IL